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The upcoming phone is expected to come with a penta-lens setup, making it the first smartphone to feature five camera sensors on the back. The phone has been leaked on many occasions in the past, and it’s going to be HMD Global’s flagship device for 2019. As per the recently leaked high-resolution renders and video, Nokia 9 PureView will have five cameras with Carl Zeiss optics. Though it’s not clear how the company is going to use these sensors.

HMD Global, the Finnish start-up that has the rights to market Nokia-branded phones, recently acquired old Nokia PureView trademark back from Microsoft. It appears that HMD Global will once again revive the PureView brand, which is known for its high-end camera-centric smartphones. Back in 2012, Nokia 808 PureView was announced as the world’s first phone with a 41MP camera. The second Nokia smartphone that came with the PureView branding was the Lumia 1020. The 41MP camera smartphone was the most advanced camera smartphone of its time.

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Also read : Nokia 9 PureView delayed due to camera issues Nokia 9 PureView is rumoured to feature a QHD+ display, a Snapdragon 845 processor, 6GB RAM and 128GB of internal memory. It should come with Android 9.0 Pie out-of-the-box. The Nokia 9 PureView may debut at the Mobile World Congress 2019 in Barcelona, which kicks off in late February. ONDECEMBER 20 "IN INDIA, XIAOMI AND ONEPLUS SUCCESS BOOSTED BY WORD OF MOUTH MARKETING: IDC" In India, Xiaomi and OnePlus success boosted by word of mouth marketing: IDC India’s smartphone market is driven by the availability of deals, discounts and financing schemes. Brands like Xiaomi and OnePlus have done well thanks to the word of mouth marketing they have used extensively. (Image source: Bloomberg) India’s smartphone market is being driven by the availability of deals and financing schemes from various brands, according to a survey shared by re firm International Data Corporation (IDC). For individual brands though, word of mouth can prove to be a major source in influencing consumer behaviour and decision.

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IDC says this is what has helped brands like Xiaomi, OnePlus with their unique approach. Both players have traditionally relied heavily on a dedicated fan-based community to spread the word, rather than just television or outdoor advertisements. In fact, thanks to Xiaomi and OnePlus’ success with their ‘fan events’ other upcoming brands have tried to copy something similar in India. IDC’s survey also showed that when it comes to Xiaomi, “brand trust is the highest influencing factor for two third of its consumers.” This is followed by value for money proposition and availability of latest specifications in the brand’s case.

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The IDC Consumer PULSE re study on smartphone consumer trends in India, shows that one out of three consumers look at deals, when picking a device for purchase. Users also want to experience the latest specification or feature when upgrading to a er, more expensive smartphone. Multiple online sales held by e-commerce players coupled with financing schemes have helped drive affordability for phones, according to IDC. “In terms of specifications, consumers have many choices especially from China based vendors at affordable prices.

Currently, RAM and processing speed are the most preferred specifications followed by bigger battery size and superior camera quality,” Sachin Mehta, Market Analyst, IDC India said.

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