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In today’s world, technologies tend to quickly become commoditized, and within any particular technology lies the seeds of its own death. Technology’s Relevance This article was written from the prospective of an end customer. From a developer/designer standpoint things get murkier. The further one is removed from the technology, the less relevant it becomes.

To a developer, the technology can look like a product. An enabling product, but a product nonetheless, and thus it is highly relevant. Bose uses a proprietary signal processing technology to enable products that meet a set of market requirements and thus the technology and what it enables is relevant to them.

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Their customers are more concerned with how it sounds, what’s the price, what’s the quality, etc., and not so much with how it is achieved, thus the technology used is much less relevant to them. Recently, I was involved in a discussion on Google+ about the Motorola X phone. A lot of the people on those slammed the phone for various reasons – price, locked boot loader, etc. There were also plenty of knocks on the fact that it didn’t have a quad-core processor like the S4 or HTC One which were priced similarly. What they failed to grasp is that whether the manufacturer used 1, 2, 4, or 8 cores in the end makes no difference as long as the phone can deliver a competitive (or even best of class) feature set, functionality, price, and user experience. The iPhone is one of the most successful phones ever produced, and yet it runs on a dual-core processor.

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It still delivers one of the best user experiences on the market. The features that are enabled by the technology are what are relevant to the consumer, not the technology itself. The relevance of technology therefore, is as an enabler, not as a product feature or a competitive advantage, or any myriad of other things – an enabler. Looking at the Android operating system, it is an impressive piece of software technology, and yet Google gives it away. Why? Because standalone, it does nothing for Google.

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Giving it away allows other companies to use their expertise to build products and services which then act as enablers for Google’s products and services. To Google, that’s where the real value is. The possession of or access to a technology is only important for what it enables you to do – create innovations which solve problems. That is the real relevance of technology. "ANDROID MESSAGES IS GETTING A FEATURE TO HELP FIGHT SPAM" Android Messages is getting a feature to help fight spam If you find your SMS inbox blighted by spam, and your phone is running Android, help is on the way – Google is rolling out a spam protection tool inside its Messages app, according to users who’ve seen the update on their devices.

First reported by Android Police, the change seems to happen server-side – which means you don’t actually need to update your app to see it – but it doesn’t appear to be live for everyone at the moment. The feature is announced via an on-screen pop-up and can then be toggled on and off in the settings for the app. Based on a support page that has since been deleted, the feature does send some information back to Google (like the numbers behind incoming messages), but strips out data that could identify you personally, and the message content.

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