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In 2007, Apple entered the cellular phone business with the introduction of the cool iPhone, a multi-touch display cellphone with a magnificent user interface, iPod, and Internet device. The Apple iPhone, like the iPod, rivals all competition such as the geeky Blueberry and the H◊$& Windows something. Damn, I can never remember Hdpt Tytn and had to look it up on Google. Judging from the geeks’ blogs and the rapid decrease in market share, it is no surprise: the Hdpt Tytn abortion runs on Windows Mobile software (Windows Mobile) developed by Bill’s army of self-absorbed pizza-gobbling techies and Window Washers.

There are currently more than 25 000 applications available for the iPhone and even an application called Kindle for iPhone. It supports Amazon’s Kindle, a software and hardware platform developed by Amazon.com for reading e-books and other digital media. No other smartphone is capable of this, so now you can read a Kindle e-book on your iPhone.

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In 2001, Apple entered the retail market with its first Apple Retail Store, dealing in computers and consumer electronics. As of February 2009, Apple has opened 251 Apple Retail Stores worldwide, including the United States, the United Kingdom, Canada, Japan, Australia, Switzerland, Italy, Germany and China. The stores carry Apple computers, software, iPods, iPhones, third-party accessories and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as offering free workshops to the public. Every Apple Retail Store has a variety of highly trained staff members for specific tasks.

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A Concierge performs assorted customer service tasks, a Specialist answers technical questions about Apple products, as well as third-party accessories, and a Genius at the Genius Bar diagnoses issues with Apple products, as well as making repairs or providing replacement services. Creatives provide training sessions on a variety of Apple professional software for music composition and film editing. All Geniuses and Creatives are trained and certified at Apple headquarters in the USA. Store openings have become special events among avid Mac users, attracting thousands of customers who line up before daybreak or even the night before.

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The first thousand customers receive a free T-shirt bearing the store’s name. Apple has received numerous architectural awards for its store designs. Testimony to the company’s innovative visual design philosophy and standards is one of the most striking Apple Retail Stores situated on Fifth Avenue in York City. The glass cube containing a giant suspended Apple brandmark is the only portion of the Apple Retail Store rising above plaza level. Once inside, customers take a central cylindrical transparent glass elevator or surrounding spiral staircase to the sales floor below.

The Apple Retail Stores also give the company an ideal platform to glean some valuable input directly from the customers visiting their stores, such as their likes, dislikes and suggestions. Before the advent of Apple Retail Stores, this information was traditionally passed on from a third-party reseller and was often inaccurate, incomplete and distorted.

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