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It also looks like India consumers are now more than willing to upgrade to more expensive phones. The survey said that half of the consumers, who had spent Rs 10,000 to Rs 20,000 on the previous phone were ready to upgrade the Rs 30,000 plus segment. For China-based players like Xiaomi, vivo and OPPO, the perception is that these are “value for money brands” due to “superior quality and design and delivering on what they promise.” Still the final decision for a purchase is often based on offers and recommendations from family and friends. Users are also relying more on online reviews before they take the final decision, at least for consumers shopping in the above Rs 30,000 segment.

OnePlus remain the most “preferred premium Android smartphone brand,” and 90% of OnePlus buyers consider the brand as their first choice. The reason for this that the brand is seen as offering latest specifications and has managed to win consumer trust. The survey also shows that in this premium segment, Apple continues to drive high loyalty among its consumers.

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Where channel preference goes for smartphone shopping, online is gradually becoming very popular with Indian consumers. IDC says that 40 per cent of consumers prefer online due to overall comfort and convenience, followed by prices offered by eTailers. Read more: OnePlus 5G phone prototype spotted in company’s internal meet Flipkart was the first choice for consumers when it came to online shopping for smartphones.

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However, those in the Rs 30,000 plus segment prefer Amazon. It should be noted that OnePlus which is the leader in the above Rs 30,000 segment, is an Amazon exclusive. EMI as a mode of payment has increased followed closely by use of Debit/Credit cards owing to multiple tie ups by eTailers with cashback offers for certain banks, adds the survey. Within offline channel, two out three consumers visit offline retailer stores to have a hands-on experience of the device before making the final purchase. Consumers continue to prefer paying through cash on retail counters, showed the survey.

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However, EMI and debit/credit cards are rising as another choice of payments in offline as well. The survey also showed that offline market is still very relevant in India as more than half of the offline consumers visit a multi-brand outlet. IDC India Smartphone PULSE survey covered 8 major cities of India with a sample size of 1700 consumers.

ONDECEMBER 20 "XIAOMI TEASES MI PLAY WITH WATERDROP-STYLE NOTCH, DUAL REAR CAMERAS" Xiaomi teases Mi Play with waterdrop-style notch, dual rear cameras Xiaomi Mi Play appears to be a gaming-centric smartphone. It will launch on December 24. Xiaomi has already confirmed it will launch the Mi Play smartphone in China on December 24. Ahead of the launch, the company has commenced the release of teaser posters about the device. The teasers confirm the device will be made available in gradient finish colour scheme, and a waterdrop-style notched display. As evident from the teasers, Xiaomi Mi Play will focus on multimedia features such as gaming, video watching, good audio quality and more. The phone will come with a dual camera setup and a fingerprint scanner on the back.

One can also spot a waterdrop-style notch over its large display. Other details are not available, but we know that the Mi Play will be powered by a Snapdragon processor.

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