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Analysts said that the adjustment of this regulation may hurt Xiaomi, Jiajia, Huawei/Honor and OPPO sub-brand Realme because most of these manufacturers’ mobile phone sales rely on e-commerce websites such as Amazon and Flipkart. Driven by discounts and cashbacks India’s smartphone market for the most recent holiday season has sold faster than physical stores. These promotions may disappear once the rules become effective from February 1st next year. “Once the regulations are implemented, Samsung will regain its leading edge over Xiaomi within a quarter. Samsung will use the advantage until Xiaomi can expand its offline channels,” said Faisal Kavusa, founder of market re firm TechArc. Xiaomi currently has a market share of approximately 27% in the Indian smartphone market, ranking first; Samsung ranks second with 23%. The two companies dominated this year’s Indian smartphone sales and are expected to continue their battle in 2019.

Counterpoint’s data shows that smartphones accounted for 50% of the Indian mobile phone market in the third quarter of this year. Although Samsung will benefit from India’s latest policy adjustments, Xiaomi will not easily give up its top position, and the company is also actively expanding its offline sales channels. Just two years ago, only 5% of Xiaomi’s mobile phone sales came from offline channels, but it has now increased to 30%. Xiaomi has opened 500 Xiaomi Mi homes in India and plans to open another 5,000 by the end of 2019. Navkendar Singh, deputy re director at IDC Equipment and Ecosystems, said “Samsung regaining the lead will not easy because Xiaomi has built a certain degree of trust in the hearts of consumers in the past few years.

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Moreover, Xiaomi has been balancing online sales in a reciprocal manner and gradually expanding its offline sales footprint.” Experts said that the intensification of the competition between Xiaomi and Samsung may benefit the Indian mobile phone manufacturers such as Lava and Micromax, giving the latter a chance to regain its lost share. The advantage of Lava and Micromax lies in the offline layout, but the online sales ability is insufficient.

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As of now, both Xiaomi and Samsung has not officially commented on this recent development. "VIVO LAUNCHES CLOSED ANDROID PIE BETA FOR X21, X21 UD, NEX S, AND NEX A IN CHINA" vivo launches closed Android Pie beta for X21, X21 UD, NEX S, and NEX A in China Chinese phone maker vivo has launched a closed beta for the next version of Android for four vivo devices. The beta will allow a limited number of participants to download a non-final build of FunTouch OS 4.5 layered over Android 9.0 Pie. The source is in Chinese, so the closed beta is very likely in reference to the Chinese versions of four vivo devices: the X21, X21 UD, NEX A, and NEX S. There are two waves of recruitment: the first one started on December 24 and ends on January 2 while the second wave starts on January 2 through January 6. vivo NEX S vivo promised updates would begin in Q4, so the timing is not too far off. Still, we won’t be seeing any final Android Pie builds hit vivo phones until later into Q1 of 2019. FunTouch 4.5 brings a UI look and feel with more colorful menus and flatter UI elements. Here’s a list of features (which may have different English names since these are all translated from Chinese): Jovi Smart Voice Assistant: the assistant can help you perform local commands kind of like Bixby.